BRAND MANAGER

The focus lies on coordinating the implementation of the brand both physically in the hotels and in their online presence and making sure that everything is on brand.

KEY RESPONSIBILITIES 

• Brand Strategy and Implementation: Support the implementation of Leonardo Hotels’ brand strategy across the Benelux portfolio, ensuring that each hotel, sub-brand, and touchpoint reflects the correct brand identity, positioning, tone of voice, and visual standards.

• Brand Identity and Guest Experience: Translate brand guidelines into practical guest-facing experiences, including signage, hotel materials, storytelling, interior touchpoints, photography, collateral, and other physical brand expressions within the hotels. 

• Brand Guidelines and Brand Portal Management: Maintain and further develop the use of brand guidelines and brand assets, including our brand portal Frontify, ensuring that colleagues and hotels have access to the correct logos, templates, photography, colour palettes, fonts, and visual materials. This also means managing the workflow of our inhouse graphic designer.

• Rebranding and New Hotel Launches: Coordinate brand-related workstreams for hotel rebrandings, openings, renovations, and new brand launches, ensuring that physical, digital, and communication touchpoints are aligned before go-live.

• Cross-Functional Stakeholder Alignment: Work closely with hotel teams, General Managers, procurement, operations, sales, revenue, digital marketing, PR, and external agencies to ensure brand consistency across all channels and locations.

• Marketing Asset: Create marketing materials such as presentations, factsheets, and sales tools, ensuring that all output is on-brand and commercially relevant.

• Agency and Creative Coordination: Brief and coordinate external agencies, such as printers, and other creative partners to deliver high-quality brand materials on time and in line with agreed standards.

• Quality Control and Brand Governance: Review brand materials and guest-facing communication to safeguard quality, consistency, accuracy, and alignment with Leonardo Hotels’ brand values and visual identity.

LEONARDO HOTELS BENELUX SHARED SERVICES

Leonardo Hotels Benelux is part of the Leonardo Hotel Group and manages a portfolio of 29 hotels across the Netherlands and Belgium. Next to the core brand Leonardo, we also manage Leonardo Limited Edition, Leonardo Royal Hotels, Leonardo Boutique Hotels and NYX Hotels.

At Leonardo Hotels, we believe in growing together, making an impact, and creating meaningful connections. Our colleagues stay with us for an average of four years -  something we’re very proud of - thanks to the opportunities we offer to develop and grow.

• Brand-minded and quality-driven, with a strong sense of ownership for how the brand is represented across all touchpoints.

• Creative and commercially aware, with the ability to balance inspiring brand storytelling with practical business needs.

• Detail-oriented, with a sharp eye for visual consistency, accuracy, tone of voice, and guest-facing quality.

• Collaborative and approachable, able to build strong relationships with hotel teams, internal departments, agencies, and external partners.

• Confident communicator, able to give clear feedback.

SKILLS

• Strong understanding of branding, visual identity, tone of voice, and brand implementation across physical and digital touchpoints.

• Ability to translate brand guidelines into practical hotel materials, guest-facing communication, signage, collateral, and online content.

• Experience managing brand assets and brand portals such as Frontify, including logos, templates, photography, fonts, colour palettes, and visual materials.

• Excellent stakeholder management skills, with the ability to align hotel teams, General Managers, internal departments, and external partners.

• Strong creative briefing and coordination skills for working with agencies, designers, photographers, printers, and other creative suppliers.

• Good understanding of digital brand consistency across websites, OTAs, social media, newsletters, campaign materials, and online listings.

• Strong eye for detail and quality, with the ability to review materials for accuracy, consistency, and alignment with brand standards.

• Organized and proactive, with the ability to manage multiple brand-related workstreams, deadlines, launches, and rebranding projects at the same time.

• Commercial mindset, with the ability to create brand materials and marketing assets that support hotel positioning, sales, and campaign objectives.

WHAT’S IN IT FOR YOU?

• Salary range between 3461 - 4078 EUR gross per month depending on your experience.

• Travel allowance from 10 km commuting distance, with a maximum of € 10.71 per day.

• Working overtime? This can be paid out, but you can also choose to save it for some extra time off.

• Eager to learn? We offer training courses from the Leonardo Development Lab!

• Ambitious? You can work on your personal development and grow with us!

• Do you want to buy products such as an (electric) bicycle or telephone with a reduced price? This is possible with an average of 40% tax reduction via FiscFree!

• Night away? As an employee, you can exclusively use our global discount program!

• Access to global employee discount program

• And enjoy an overnight stay including dinner and breakfast at the hotel where you are working during your 'Know Where You Work' experience.

WILL YOU JOIN US FOR COFFEE SOON?

Let us know if you’d like to strengthen our team! We look forward to receiving your motivation and CV. You can apply via the application form.

Questions? Contact our recruitment department: jobs@leonardo-hotels.nl